Hawaii Central FCU
Marketing Director
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Job Description
Job Summary
As Marketing Director, you’ll set digital marketing strategy and lead campaigns that build awareness, attract customers, and support business growth. You’ll guide content, paid media, website, and analytics work, connecting creative execution with measurable performance. Your impact: By turning campaign insights into clear next steps, you’ll help teams reach relevant audiences and make it easier for customers to discover and engage with products or services.
Responsibilities
- Lead digital marketing campaign setup and digital campaign management across search, social media, email, and e-commerce channels.
- Oversee paid advertising campaign management, including Google Ads (formerly Google AdWords), Facebook Advertising, paid search marketing, and social media advertising campaigns.
- Direct SEO (search engine optimization), SEM (search engine marketing), keyword research, content creation, copywriting, and social media management.
- Manage website operations using WordPress and other content management systems; guide conversion optimization and coordinate HTML, CSS, JavaScript, graphic design, and Adobe Creative Suite work.
- Use Google Analytics, Google Tag Manager, SEO tools, web analytics, web analytics reporting, marketing analytics, and SQL (Structured Query Language) to assess results and improve performance.
Experience
- Demonstrated experience leading digital marketing, performance marketing, B2B marketing, and marketing automation initiatives.
- Strong analytics and technical proficiency, including campaign measurement, reporting, and data-informed decision-making.
- Working knowledge of Adobe Photoshop, WordPress, Google Ads, email marketing, SEO, SEM, and e-commerce.
- Ability to guide cross-functional teams and balance strategic planning with hands-on campaign execution.
- Experience with Adobe Creative Suite, HTML, CSS, JavaScript, and SQL is valuable; depth across every listed tool is not required.
Pay: $160,000.00 - $220,000.00 per year
Benefits
- 401(k)
- Employee discount
- Flexible schedule
- Health savings account
- Paid time off
- Parental leave
- Referral program
- Relocation assistance
- Retirement plan
- Tuition reimbursement
Work Location: Hybrid remote in Honolulu, HI 96813
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