Legrand

Sr. Content Marketing Strategist

West Hartford, CT, USPosted 17 days ago

Job Description

At a Glance

Legrand has an exciting opportunity for a Senior Content Marketing Strategist to join the Electrical Infrastructure Division’s Commercial Marketing team. This individual translates marketing strategies into compelling content experiences that bring our products, programs, and business priorities to life. Working closely with Marketing leadership, this role develops compelling content and narratives that inspire our audiences to discover, understand, and engage with our solutions. They are responsible for planning, creating, executing, and measuring content performance while ensuring consistent messaging across product launches and marketing programs. With a growth mindset, they continuously identify opportunities to strengthen how our content is consumed, experienced, and optimized. Success is measured by increasing awareness, sales activation, and customer engagement, earning trust with Specifiers, Contractors, Facility Managers, Architects, Engineers, and Distribution partners to inspire meaningful action throughout their journey. This is a remote position, preferably based in the Central or Eastern time zone, with intermittent travel up to 15% as required.

What Will You Do?

Main Job Duties

* Develop and execute integrated content strategies that translate marketing objectives into compelling content experiences supporting product launches, marketing programs, and business initiatives. * Create and maintain cohesive messaging frameworks, themes, and narratives that ensure consistency across product launches, programs, and customer touchpoints. * Research target audiences through content audits, customer and market research, competitive analysis, performance metrics, and other available data to identify content opportunities and inform strategic recommendations. * Write and oversee the development of high-quality, audience-focused content that educates, engages, and inspires action while maintaining brand voice and messaging consistency. *

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