Sr. Account-Based Marketing Manager

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.### Summary

The Sr. ABM Manager is a strategic, cross-functional project and program manager focused on advancing account-based marketing efforts focused on the Enterprise Business Unit.

In this role you will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. You will also align with enterprise marketing and sales enablement to drive cross-functional collaboration and programming strategy, partnering with sales leaders to identify and target high value clients. This includes managing campaign budgets, timelines, and target profiles, tracking campaign performance for ROI and continued optimization.

### How will you contribute?

• Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.
• Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets.
• Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Inclusive of entering new industries for expansion.
• Partner with sales leaders to identify high-value targets and formulate growth strategies
• Partner with Demand Gene