Specialist, Marketing Information Management, Audience

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Turn complex data into meaningful connections as an Audience Specialist—building the right audiences, unlocking smarter engagement, and helping every marketing experience reach Financial Professionals who matter most.

The Nationwide Financial Marketing Integration Audience Specialist converts approved marketing requirements into accurate, reusable, activation-ready audiences. The role provides hands-on support across Salesforce Marketing Cloud, Salesforce Data 360, and related activation platforms, with a focus on quality, speed to market, data stewardship, and clear handoffs.

The specialist is on the Audience team and works closely with our Activation Team, Experience Leads, and some Marketing Operations partners.

What you'll do

• Build, test, validate, and activate audiences for email, web, paid media, direct mail, and other channels.
• Translate approved requirements into segmentation logic, inclusion/exclusion rules, eligibility criteria, and activation specifications.
• Perform pre-activation audience QA, including count validation, data checks, firm restrictions, consent, channel eligibility, and destination readiness; investigate and document discrepancies.
• Support Activation build team with journey QA for respective audiences.
• Manage assigned work through intake and workflow processes, including priorities, dependencies, estimates, and delivery commitments.
• Document reusable audience definitions, taxonomy, naming standards, QA checklists, and operating procedures to improve consistency and reduce duplicate work.
• Identify and escalate data-quality, privacy, compliance, platform, and operational risks; contribute t