Social Media Strategist / Campaign Manager

An Opportunity to Build and Lead a Major Social Campaign

We are seeking a highly experienced and exceptionally organized Social Media Strategist / Campaign Manager to help lead a large-scale, mission-driven social media initiative.

This is not a position focused simply on scheduling posts and writing captions. We are looking for someone who lives and breathes social media and understands what makes audiences stop, watch, engage, share—and ultimately take action.

The ideal candidate combines social strategy, creativity, analytics and exceptional organization. You should be comfortable developing long-term strategy, directing content, analyzing performance, identifying opportunities in real time and managing a complex campaign involving multiple stakeholders, deadlines and moving parts.

What You'll Do

• Develop and lead an integrated social strategy tied to awareness, participation, fundraising and other measurable objectives.
• Build and manage annual, monthly and weekly content calendars.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and emerging channels.
• Determine the content, formats and messaging that will best reach and motivate different audiences, including Reels, Stories, short-form video, interviews, photography and longer-form storytelling.
• Establish a consistent social voice, visual style and storytelling approach.
• Develop compelling copy, hooks and calls to action.
• Understand how organic and paid social work together, including targeting, retargeting and audience development.
• Monitor KPIs, analytics, conversions and ROI; test content and messaging; and use those insights to continually improve performance.
• Monitor social conversations and audience sentiment and identify opportunities for engagement and timely response.
• Stay current on platform changes, algorithms, trends and emerging opportunities.
• Manage and coordinate social content from planning through creation,