Social Media Specialist

Overview

We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in social media management tools, content creation, and digital marketing analytics will be essential to amplify our message and connect authentically with our audience. Join us if you’re passionate about storytelling, branding, and leveraging social media to make a meaningful impact!

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for strategic adjustments.
• Implement social media advertising campaigns on platforms like Facebook Ads to increase reach and engagement while optimizing for performance using analytics tools like Google Analytics.
• Track and analyze social media performance metrics through detailed reports on engagement rates, reach, impressions, and conversion data to inform future strategies.
• Foster positive relationships with followers by managing community interactions and responding promptly to comments or inquiries with authentic social media communication.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in content creation tools such as Adobe Photoshop, Illustrator, and video editing s