Social Media Specialist

Social Media Specialist #6140

Communications | Tallahassee, FL

Minimum starting salary $54,519.76 with an excellent benefits package including employer paid pension contribution | Employees of The Florida Bar are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).

Summary function

Works within the social media team with a focus on section or committee specific social media communications. Works with the Social Media Manager and Communications Director in planning and implementation of programs, uses creativity in message composition and in designing informational, educational, and promotional communications.

Required minimum education

Bachelor's degree in marketing, public relations, communications or related field (proof of degree required at interview).

Required minimum professional work experience

Two (2) to three (3) years of relevant work experience managing social media channels. Public relations agency is preferred. Must have a proven track record in building social media presence and using results-driven data, an intimate understanding of social media strategy and content development experience and experience with social network management systems.

Essential Duties and Responsibilities

Coordinates and implements Section-specific social media strategy, including: daily monitoring (replies to comments and messages); developing content, setting a posting schedule and posting; planning and implementing promotion of social media to increase target audience use and participation.

Identifies and monitors key metrics for social media platforms for each Section account, adjusts strategy as needed and prepares regular status reports on audience engagement.

Assists Social Media Manager with TFB and YLD accounts as necessary.

Participates as a member of the Communications Team and cross-trains duties of other positions on the team.

Other duties as assigned.

Knowledge

* Communicati