Social Media Specialist

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Req Id

43866

Job Title

Social Media Specialist

City

West Lafayette

Job Summary

The Social Media Specialist position will play a pivotal role on the award-winning Purdue Brand Studio team, Purdue’s in-house brand agency, by supporting content publishing and engagement on all flagship channels (Facebook, X, Instagram, LinkedIn, TikTok and YouTube). This role reports to the Director of Social Media while working closely with all members of the social team – as well as their cross-functional teams – to promote channel-specific storytelling across all platforms. This position focuses on enhancing Purdue’s presence on social media, supporting university-wide strategic initiatives and fostering an environment of Boilermaker pride online. The role demands a collaborative spirit, attention to detail and cross-channel social media expertise.

The Social Media Strategist will serve as social media expert on their respective cross-functional teams, building channel-specific distribution plans, reporting on performance insights and communicating platform-specific nuances. This position will collaborate with strategists, creative team, communications team and campus partners to deliver engaging storytelling and compelling content to Purdue University’s key audiences.

This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus.

At Purdue, you’ll join a community where unrivaled pride and unlimited potential are more than just words—they’re the foundation of how we work and grow, together. If you’re ready to help build a better world through research that matters, take the next ste