Social Media Producer

Job Overview

We are seeking a dynamic and creative Social Media Producer to elevate our brand’s online presence across multiple platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to ensure our digital marketing efforts resonate with our target audience. Your passion for storytelling, combined with technical expertise in media editing and analytics, will drive meaningful engagement and brand loyalty. This paid position offers an exciting opportunity to shape our social media voice and connect with audiences worldwide through innovative content creation and strategic communication.

Responsibilities

• Develop and execute comprehensive social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Produce high-quality multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity for informed content planning.
• Analyze media performance data utilizing Google Analytics, social media analytics tools, and marketing online analytics to optimize campaign effectiveness.
• Collaborate with public relations teams to coordinate messaging during campaigns or crisis situations, ensuring brand consistency.
• Engage with followers through proactive communication, relationship management, and community building efforts on various social platforms.
• Conduct keyword research and SEO practices to enhance content visibility and reach within search engines and social algorithms.
• Stay updated on industry trends in digital marketing performance monitoring, media editing tools, and new social media features to keep our strategies innovative.

Skills

• Proficiency in social media management platforms such as Hootsuite and Buffer for scheduling and analytics.
• Strong graphic design skills using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for visual content creation.
• Experience with video editing software for producing engaging multimedia content that captures audience attention.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
• Excellent content writing abilities with a focus on compelling storytelling tailored for diverse audiences.
• Familiarity with social listening tools to track brand mentions, industry trends, and competitor activity.
• Ability to monitor digital marketing performance metrics effectively to inform ongoing strategy adjustments.
• Strong communication skills for clear collaboration across teams including public relations, marketing, and creative departments.
• Demonstrated experience in social media content creation that aligns with branding guidelines while fostering engagement.
• Understanding of branding principles combined with media editing skills to produce visually cohesive campaigns.

Join us as a Social Media Producer if you’re passionate about creating impactful digital stories that inspire action! This is your chance to leverage your creativity and analytical skills in a fast-paced environment where your contributions directly influence brand growth worldwide.

Benefits

* Flexible schedule

Work Location: Hybrid remote in State College, PA 16801