Social Media Marketing Specialist

The Opportunity

This is not a traditional social media role.

Nan Xiang is one of the fastest-growing Chinese restaurant brands in the United States, with multiple new locations opening annually across Nan Xiang Soup Dumplings and Nan Xiang Express.

We're looking for a highly creative, organized, and execution-focused Marketing Specialist who can help bring our brand to life through content, storytelling, social media execution, and campaign support.

Working closely with the Brand Marketing Manager, you'll help transform campaign ideas into compelling content that captures the energy, culture, food, and guest experience that make Nan Xiang unique.

This role is ideal for someone who loves creating content, writing copy, capturing real moments, and turning marketing ideas into reality. You'll spend time in restaurants, at store openings, with influencers, and at community events—capturing the content that helps people discover and connect with our brands.

This is a highly visible role on a lean and growing marketing team. If you're excited about helping build a nationally recognized restaurant brand and want the opportunity to grow alongside it, we'd love to meet you.

What You'll Own

Content Creation & Marketing Asset Support

Create engaging content that brings the Nan Xiang brand to life across social media, restaurant locations, store openings, partnerships, influencer activations, and marketing campaigns.

Responsibilities include

• Produce short-form video content for Instagram Reels, TikTok, Facebook, RedNote, and emerging platforms.
• Capture photography and video content at restaurants, store openings, events, influencer visits, and community activations.
• Create lifestyle-first content that feels authentic, culturally relevant, and community-driven.
• Capture behind-the-scenes moments, team stories, guest experiences, menu launches, promotional campaigns, and special events.
• Create content using both newly captured foot