Social Media Marketing Assistant (Student/Work Study)

How to Apply

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You must submit a cover letter as the first page of your resume for consideration for this position. The letter must include examples of how your past experience applies to this position.

Job Summary

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The Office of Marketing and Communications seeks a motivated and creative student worker to join our team. The position will provide first-hand experience in social media content strategy, management, development and production. Applicants must be avid and sophisticated social media consumers and users and familiar with and have experience with Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok in order to brainstorm and create engaging content for UM-Flint's followers across all platforms. The person selected for this position will collaborate with the office's social media specialist on long-term projects, such as campaign strategy, and short-term projects, such as monitoring analytics.

Students who wish to apply for this position should be sophomores, juniors or seniors and preferably have strong interests and skills in marketing, content creation, public relations and/or social media. Applicants should also have an inherent curiosity in researching emerging social media trends and evaluating their potential use at UM-Flint.

Responsibilities

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Social Media

• Participate in brainstorming sessions for content across various social media platforms, with a heavy focus on short-form videos and TikTok.
• Produce videos to portray UM-Flint's brand in a positive light.
• Create content for UM-Flint's official social media channels.
• Collaborate with the social media specialist and photographer/videographer on content creation.
• Write captions for social media posts that are appropriate to our audience and platform.
• Monitor competitors and peers for trends.
• Understanding of the role of photography, graphics and videography in social media engage