Social Media Manager

Company Overview

Smileplicity Dentistry is dedicated to providing comprehensive dental care for patients across Raleigh and the Triangle area. Our team is committed to delivering quality, compassionate services for individuals of all ages, ensuring every smile is healthy and confident.

Overview

We are seeking a dynamic and detail-oriented Social Media Manager to elevate our online presence and engage our community across various digital platforms. The ideal candidate will possess a strong background in digital marketing, social media content creation, and analytics, with a passion for building brand awareness through innovative strategies. This paid position offers an exciting opportunity to lead our social media initiatives and connect with our audience in meaningful ways.

Duties

• Develop and implement comprehensive social media strategies aligned with the practice’s branding and marketing goals.
• Create engaging, high-quality content including graphics, videos, and written posts tailored for different social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to understand community sentiment, track brand mentions, and identify opportunities for engagement or improvement.
• Analyze social media metrics using analytics tools like Google Analytics and social media platform insights to measure campaign effectiveness and inform future strategies.
• Collaborate with the marketing team to integrate social media campaigns with broader digital marketing efforts including SEO, Google Analytics monitoring, and online advertising such as Facebook Ads.
• Engage with followers by responding promptly to comments, messages, and reviews while maintaining a professional tone that reflects the practice’s values.
• Stay current on industry trends, platform updates, and be