Social Media Manager

Social Media Manager / Content Writer

Level: Journeyman | Work Location: Remote

ABOUT THE ROLE

Red Carrot is seeking a Social Media Manager / Content Writer to develop, write, and manage social media and digital content in support of large-scale federal communications campaigns. This role combines creative writing and content development with hands-on social media management, ensuring that all content is strategic, accurate, and optimized for engagement. The ideal candidate is a strong writer who understands both the creative and analytical sides of social communications — capable of adapting messaging across platforms and audiences while tracking results to inform future content. This person collaborates with strategists, designers, and media specialists to help shape campaigns that inform, engage, and drive measurable impact.

KEY RESPONSIBILITIES

Content Creation & Writing

* Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms * Translate complex program or policy topics into clear, accessible, and engaging public-facing messages * Ensure all content aligns with campaign goals, brand standards, and accessibility requirements * Support creative concepting and message development across social, web, and digital touchpoints

Social Media Management

* Manage day-to-day scheduling, posting, and community monitoring across channels (e.g., Facebook, Instagram, LinkedIn, X) * Maintain and update social content calendars aligned with campaign milestones and topical moments * Coordinate approvals and publishing processes with internal and client stakeholders * Collaborate with paid media and creative teams to ensure cohesive messaging and timing * Stay current on platform trends, emerging features, and best practices, bringing new ideas and recommendations to the team

Reporting & Optimization

* Track and analyze content performance metrics across platforms using