Social Media Manager and Content Creator

Overview

We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to maximize our online impact. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing goals. This paid position offers an exciting opportunity to shape our digital voice while working in a fast-paced, collaborative environment.

Responsibilities

• Develop and implement comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, blog posts, and multimedia assets using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing tools.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gauge public sentiment, identify trends, and respond promptly to community interactions.
• Analyze social media analytics and web analytics data to assess campaign performance, optimize content strategies, and report on key marketing metrics.
• Conduct keyword research and SEO practices to enhance content visibility and search engine rankings.
• Collaborate with public relations teams to align messaging and manage relationship management efforts with influencers and partners.
• Stay current with industry trends in digital marketing performance monitoring, social media platforms updates, and emerging media performance analytics tools.

Skills

• Proven experience in social media management and content creation across diverse platforms.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software.
• Expertise i