Social Media Manager

Job Summary

We are seeking a dynamic and innovative Social Media Manager to elevate our Dermatology Practice's brand presence across digital platforms. The ideal candidate will possess a strategic mindset, a passion for digital marketing, and expertise in creating engaging content that resonates with diverse audiences. As a key member of our marketing team, you will develop and execute comprehensive social media strategies, monitor performance metrics, and foster meaningful relationships with our online community to drive brand awareness and engagement.

Duties

• Develop and implement comprehensive social media marketing strategies aligned with overall brand objectives.
• Create compelling, high-quality content tailored for various social media platforms, including text, images, videos, and graphics.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and possibly others using tools like Hootsuite or Buffer.
• Monitor social media analytics and performance metrics using tools like Google Analytics and social listening software to optimize campaigns.
• Engage actively with followers, respond to inquiries, and foster positive relationships through social media communication.
• Coordinate with the marketing team to integrate social media campaigns with broader digital marketing efforts such as SEO, E-commerce initiatives, and branding strategies.
• Utilize graphic design tools like Adobe Photoshop and Adobe Illustrator to produce visually appealing media content.
• Conduct keyword research and utilize media editing tools for video editing and media performance analytics to enhance content effectiveness.
• Stay informed about emerging trends in social media platforms and digital marketing to continually refine strategies.

Qualifications

• Proven experience in social media management within a digital marketing environment with demonstrated success in growing online presence.
• Proficiency in social listening tools, social media analytics platforms, and marketing online analytics to monitor campaign performance effectively.
• Strong skills in content creation, writing, proofreading, and graphic design using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Familiarity with Facebook Advertising campaigns and experience managing paid promotions on various platforms.
• Knowledge of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and e-commerce integration strategies.
• Ability to analyze data related to digital marketing performance metrics and adjust strategies accordingly.
• Excellent communication skills with the ability to craft engaging narratives that align with brand voice across multiple channels.
• Experience in relationship management within online communities to foster engagement and loyalty.

Join us as we harness the power of social media to connect authentically with audiences worldwide!

Pay: From $25.00 per hour

Expected hours: No more than 6.0 per week

Benefits

* Flexible schedule

Work Location: Hybrid remote in West Chester, PA 19380