Social Media Assistant

Job Summary

We are seeking a dynamic and creative Social Media Assistant to join our vibrant marketing team! In this role, you will be instrumental in developing engaging content across various social media platforms, monitoring digital marketing performance, and enhancing our brand presence online. Your enthusiasm for digital trends, combined with your ability to craft compelling stories and visuals, will help elevate our social media marketing efforts. This paid position offers an exciting opportunity to grow your skills in social media management, content creation, and digital marketing analytics while contributing to impactful campaigns that resonate with diverse audiences.

Responsibilities

• Develop and curate engaging content for multiple social media platforms, including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and brand messaging.
• Monitor social media channels for audience engagement, respond promptly to comments and messages, and foster positive relationships with followers through effective communication.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize these insights to inform content strategies.
• Analyze social media analytics and marketing performance metrics using tools like Google Analytics and web analytics platforms to assess campaign effectiveness and optimize future efforts.
• Assist in planning and executing paid advertising campaigns on platforms such as Facebook Advertising to increase reach and engagement.
• Support media editing tasks including video editing and photo editing for high-quality content creation that aligns with branding standards.
• Collaborate with the marketing team on keyword research, SEO strategies, and digital marketing performance monitoring to en