Social Media Coordinator

Job Summary

We are seeking a dynamic and creative Social Media Coordinator to elevate our brand presence across multiple digital platforms. In this role, you will develop and implement engaging social media strategies, craft compelling content, and analyze performance metrics to optimize our online marketing efforts. Your enthusiasm for digital marketing, combined with your expertise in social media management tools and analytics, will help us connect authentically with our audience and drive meaningful engagement. This paid position offers an exciting opportunity to shape our brand voice while honing your skills in a fast-paced, innovative environment.

Duties

• Develop, execute, and manage comprehensive social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including posts, graphics, videos, and photography that align with branding guidelines and resonate with target audiences.
• Monitor social media channels daily using tools like Hootsuite or Buffer to respond promptly to comments, messages, and inquiries, fostering positive relationships with followers.
• Utilize social listening tools to track brand sentiment, industry trends, and competitor activity to inform content strategy and public relations efforts.
• Analyze media performance data using analytics platforms such as Google Analytics and social media analytics tools to measure campaign effectiveness and identify areas for improvement.
• Conduct keyword research and SEO optimization for content to enhance visibility on search engines and within social media algorithms.
• Collaborate with marketing teams to coordinate social media advertising campaigns using Facebook Advertising or similar platforms for targeted outreach.
• Maintain consistent branding across all channels through proofreading, editing, and graphic design using Adobe Creative Suite applications like Photoshop an