The Trisha Cook Team
Social Media, Content & Brand Manager
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Job Description
We are hiring an experienced, local Social Media, Content & Brand Manager to strengthen our online presence throughout Savannah, Coastal Georgia, and the South Carolina Lowcountry.
This is not a position for someone who posts the same graphic and caption across every platform & this position cannot be done virtually. We need someone who understands how content should differ across Facebook, Instagram, TikTok, YouTube, LinkedIn, Nextdoor, Google Business Profile, email, and our website.
Responsibilities
- Plan, film, edit, publish, and repurpose platform-specific content
- Create Reels, TikToks, YouTube videos, Shorts, Stories, graphics, carousels, and thumbnails
- Produce listing, educational, community, recruiting, lifestyle, client, humorous, and behind-the-scenes content
- Follow agents and staff to capture authentic team culture and day-to-day moments
- Develop recurring content series that make the team recognizable and memorable
- Coordinate agents for filming and help them feel comfortable on camera
- Attend select listings, photo shoots, office activities, client events, and community events
- Write strong hooks, captions, titles, descriptions, keywords, and calls to action
- Manage daily comments, messages, tags, mentions, collaborations, and online engagement
- Support local visibility through Google Business Profile, local keywords, community content, and social SEO
- Monitor the team’s online reputation, reviews, profiles, branding, and outdated information
- Create graphics, newsletter content, listing promotions, and event materials
- Help coordinate mailers, public-relations opportunities, community partnerships, and outside vendors
- Maintain an organized, searchable content library
- Work closely with our Compass marketing advisor, agents, photographers, printers, and specialists
- Use AI effectively for research, scripting, editing, keywords, and content repurposing
- Track leads, engagement, watch time, website traffic, and oth
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