Marketing Manager, ABRA/CARSTAR

Company

Driven Brands

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION

The Marketing Manager will support the day-to-day marketing efforts for the Abra and CARSTAR brands across the United States. This role serves as a key point of contact for franchisees, helping execute local marketing programs, support store onboarding initiatives, manage marketing administration, and ensure brand standards are maintained across the network.

Reporting to the Director of Marketing, the Marketing Manager will work closely with franchisees, internal cross-functional teams, agency partners, and more to drive marketing initiatives that support store growth, customer acquisition, and brand awareness.

Primary Responsibilities

• Serve as a primary marketing contact for Abra and CARSTAR franchisees, responding to day-to-day marketing requests and providing guidance on available marketing programs.
• Partner with franchisees and operations leaders to support local store marketing efforts and community engagement initiatives.
• Assist fra