Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, execute targeted campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your expertise in social media management, content creation, and digital marketing analytics will drive brand awareness and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact in a fast-paced environment.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Manage social media scheduling and publishing using tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
• Utilize tools for media editing and graphic design to enhance visual storytelling.
• Conduct keyword research and optimize content for SEO to improve organic reach and visibility.
• Analyze campaign performance using Google Analytics, social media analytics tools, and marketing online analytics to refine strategies and report on ROI.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Foster relationships with media outlets, influencers, and partners through effective public relations strategies.
• Track digital marketing performance metrics regularly to identify opportunities for improvement in media performance analytics.

Qualifications

* Proven experience in social media management, digital marketing, or re