Social Media & Marketing Coordinator

Job Summary

We are seeking a dynamic and energetic Social Media & Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies to engage our target audience. Your expertise in digital marketing analytics, content creation, and media management will drive brand awareness and foster meaningful relationships with our community. This paid position offers an exciting opportunity to shape our online voice and contribute to impactful marketing campaigns that resonate globally.

Duties

• Develop and execute comprehensive social media content strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging multimedia content such as graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social media performance using analytics tools like Google Analytics, Hootsuite, Buffer, and native platform insights; optimize campaigns based on data-driven insights.
• Manage social listening efforts to track brand mentions, industry trends, and customer feedback; respond promptly to foster community engagement.
• Coordinate with public relations teams to ensure consistent branding and messaging across all channels; support media outreach efforts.
• Plan and execute paid advertising campaigns on platforms such as Facebook Ads; analyze ad performance for continuous improvement.
• Conduct keyword research and SEO optimization to enhance content visibility; implement digital marketing best practices for maximum reach.
• Collaborate with cross-functional teams to produce compelling content that aligns with branding goals and marketing objectives.
• Track media performance analytics and prepare detailed reports on campaign effectiveness; recommend strategic adjustments as needed.

Requirements

* Proven experience i