Social Media & Digital Content Manager

POSITION SUMMARY

The Social Media & Digital Content Manager is a creative, digitally fluent storyteller who understands that great social media is about creating a community, building a brand, and encouraging others to be part of something special. Working under the direction of the Director of Marketing, this position produces engaging content that strengthens Riverside's brand, supports student enrollment, promotes alumni and donor engagement, and celebrates the daily accomplishments of cadets. With a focus on telling the Academy story in a way that feels current, authentic, and energetic, the position will help drive both domestic and international enrollment of young men in grades 6–12 with an ambitious vision for the future. The position is ideal for a creator who lives and breathes social media, loves creating content, understands what makes people stop scrolling, and wants significant creative ownership.

PRIMARY RESPONSIBILITIES

The Social Media & Digital Content Manager will manage the Academy's day-to-day social media presence and play a central role in growing awareness, engagement, inquiries, and ultimately enrollment. The ideal candidate is equal parts creator, strategist, storyteller, trend-spotter, project manager, and relationship builder. Responsibilities include photography, editing software, social platforms, analytics dashboards, managing a content calendar, and consistently seeking stories across campus.

ESSENTIAL FUNCTIONS

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy designed to increase enrollment, advancement, and marketing goals, including brand awareness, engagement, website traffic, inquiries, and enrollment.
• Ensure messaging is consistent with the Academy's mission, values, and brand standards.
• Recommend new communication strategies and emerging digital trends to strengthen Riverside's online presence.
• Manage the Academy's presence across platfor