Social Media and Content Specialist

Social Media and Content Specialist

ILS LLP | Social Media & Content Specialist Location: Los Angeles, CA Employment Type: Full-Time, W-2, Non-Exempt Pay Range: $30–$45 per hour, based on experience, portfolio, and demonstrated results Work Arrangement: Hybrid

About the Role

We are looking for a social media specialist who understands content, knows how to reach an audience, and can turn that reach into growth.

If you follow social media trends, have fresh ideas and know how to turn them into compelling content, we would like to meet you. You should be able to write, film, edit and manage social channels, with a track record of creating high-performing content, growing audiences and generating relevant inquiries.

At ILS LLP, you will create content and develop our brand across Chinese and U.S. social media platforms. You will help build new content initiatives from the ground up, make professional legal services more accessible, and contribute to both brand visibility and business growth.

Responsibilities

1. Social Media Management and Growth

• Manage and grow the firm’s accounts on Xiaohongshu (RED), WeChat Official Accounts, YouTube, LinkedIn and other relevant platforms.
• Plan content, monitor platform and industry trends, and improve reach, follower growth and engagement.
• Analyze performance data and develop and implement account growth strategies.

2. Content Development, Writing and Branding

• Independently develop topics, creative concepts, original articles, video scripts and social media copy.
• Turn legal developments, attorney insights and approved case highlights into engaging articles, visual posts and short videos.
• Adapt content and presentation to each platform to improve readership, engagement and sharing.
• Support attorneys’ personal brands and the firm’s brand presence and industry visibility.

3. Video Production

• Independently film and edit short videos, including captions and post-production.
• Film attorney interviews, presentations, industry conferences and business events. Accompany attorneys to off-site filming locations as needed, following venue restrictions and confidentiality requirements.
• Adapt video content for each platform to improve performance.

4. Audience Acquisition and Lead Generation

• Develop targeted strategies to reach prospective clients and increase qualified inquiries.
• Plan content and marketing campaigns that support audience growth and lead conversion.
• Track traffic, inquiries and conversions, and use the findings to improve measurable business results.
• Manage comments and direct messages, and route legal inquiries to the appropriate team.

5. Other Duties

* Proactively and efficiently complete other related tasks assigned by your supervisor.

Content involving legal commentary, client information or case results must receive designated attorney approval before publication.

Qualifications

1. At least 3 years of experience in social media management, digital marketing or content creation.

2. A proven track record of account growth or lead generation, supported by case studies, performance data and a clear explanation of your contribution.

3. Strong written and spoken English and Mandarin, with the ability to independently write articles, social media copy and video scripts.

4. Ability to plan, film and edit videos independently, using CapCut, Adobe Premiere Pro or similar tools.

5. Familiarity with Xiaohongshu (RED), WeChat Official Accounts, YouTube and LinkedIn, including their content rules and operating practices.

6. Ability to use data to improve content and growth strategies, with attention to audience relevance, qualified inquiries and conversions.

7. Initiative, strong follow-through and the ability to manage multiple content projects, coordinate filming schedules and follow content review and confidentiality requirements.

Preferred Qualifications

Experience developing brand or employer brand content for law firms or professional services businesses or building and managing personal brands for attorneys or executives.

Benefits

Medical, Dental & Vision Insurance

401(k)

Paid Sick Leave

Paid Holidays

Paid Vacation

Employee Birthday Celebrations

Fun Team-Building Activities

Occasional Office Lunches

How to Apply

Send your resume, 3–5 work samples and at least one verifiable account growth or lead generation case study to [email protected].

Include both written content and video samples, and identify your contribution to each. For the case study, describe the account or project, the period you managed it, the actions you took and the results, with relevant links or data. Confidential information may be redacted.

Pay: $30.00 - $45.00 per hour

Benefits

• 401(k)
• Dental insurance
• Flexible schedule

Work Location: Hybrid remote in Los Angeles, CA 90071