Social Media & Content Manager — Personal Brand and Balanced Living Academy

Social Media & Content Manager — Personal Brand and Balanced Living Academy

Remote | Part-Time | Long-Term $28–$40 per hour Approximately 15–20 hours per week

About Us

Balanced Living Academy is a rapidly growing mentorship and business education company helping occupational therapists build profitable, expansive careers beyond the limitations of traditional clinical employment.

The Academy is supported by the personal brand of its founder, Dr. Jaycee Barry, an occupational therapist, entrepreneur and business mentor. Her content combines thought leadership, occupational therapy, entrepreneurship, financial growth, career freedom and the realities of building a meaningful business.

We are seeking a highly capable Social Media and Content Manager to grow and manage both Dr. Jaycee Barry’s personal brand and Balanced Living Academy’s organic social media presence.

This is a long-term role for someone who understands how to transform a founder’s expertise, personality and raw content into a cohesive content ecosystem that generates attention, trust, qualified leads and measurable business growth.

Position Overview

The Social Media and Content Manager will own the daily execution of our organic social media strategy across Instagram and other priority platforms.

The founder regularly produces talking-head videos, B-roll, educational insights, business perspectives and behind-the-scenes content. This person will organize, repurpose, publish and strategically distribute that content while protecting the founder’s voice and maintaining a premium, recognizable brand.

This role is not limited to posting. The successful candidate will understand content positioning, audience psychology, platform trends, lead generation and conversion-focused calls to action.

Primary Responsibilities

• Manage the organic social presence for Dr. Jaycee Barry and Balanced Living Academy
• Develop and maintain an organized weekly and monthly content calendar