Senior Specialist, Channel Marketing

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?

Location: Remote

Job Summary

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Develops and executes the channel marketing strategy for key distribution partners, driving demand generation, partner enablement, and business growth. Identifies and evaluates emerging market opportunities, strategic partnerships, and co-branding initiatives that strengthen competitive positioning and expand revenue streams. Serves as a strategic advisor to internal and external stakeholders, leading cross-functional collaboration and overseeing partner marketing investments to deliver measurable business results.

Key Responsibilities

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Leads marketing programs and campaigns by collaborating with cross-functional teams to ensure alignment with company goals and objectives.

Facilitating complex market data and consumer insights to evaluate the effectiveness of marketing strategies and identify