Senior Social Media Strategist & Content Creator

Position Overview

We are seeking an experienced, highly creative, and strategic Senior Social Media Strategist & Content Creator to join our Brand Marketing team. This is not an entry-level social media position. We’re looking for someone who can come in with a strong understanding of social strategy, content creation, influencer marketing, platform best practices, and analytics; and confidently take ideas from strategy through execution.

This person will work alongside our Social Media & Brand Marketing Assistant and report directly to the Director of Brand Marketing, supporting a portfolio of apparel and lifestyle brands including Legendary Whitetails, Thorogood Workwear, Panama Jack, and additional women’s apparel and lifestyle brands with elevated, Americana, and western-inspired aesthetics.

One of the most important parts of this role is understanding that each brand has a completely different customer, voice, aesthetic, and social strategy.

We need someone who can learn those customers deeply and shift creative direction accordingly; not simply create content based on their own personal taste or what happens to be trending.

Social Media Strategy & Management

• Develop and execute distinct social strategies for Legendary Whitetails, Thorogood Workwear, Panama Jack, and our women’s apparel/lifestyle brands.
• Learn each brand’s customer, heritage, product assortment, competitive landscape, visual identity, and voice.
• Build and manage content calendars across multiple brands and platforms.
• Understand how content should differ across Instagram, Facebook, TikTok, YouTube, Pinterest, Amazon, and emerging channels.
• Balance trends and cultural moments with content that genuinely makes sense for the brand.
• Understand that a viral idea isn't automatically a good brand idea and use sound judgment when determining which trends to participate in.
• Develop strategies that balance brand building, community engagement, product storytel