Senior Social Media Content Associate

About DraftKings

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At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

### The Crown Is Yours

As a Senior Social Media Content Associate, you'll play a key role in shaping how fans connect with our brand across major social platforms. In this role, you'll create timely, compelling content that reflects cultural moments, drives conversation, and supports our broader brand and business strategy. You'll bring a sharp, creative approach to storytelling by designing compelling visual content, developing platform-first creative, building community, and turning real-time moments into meaningful engagement.

### What you’ll do as a Senior Social Media Content Associate

• Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.
• Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
• Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
• Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
• Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
• Turn real-time sports mome