Senior Paid Social Specialist

About Cardiff

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Cardiff lends to small businesses. Since 2004 we've funded more than $12 billion across the country, to businesses in logistics, healthcare, construction, professional services, and plenty in between. We're building our own underwriting technology, and we still answer the phone; our customers need capital fast, and they want a straight answer from a person who can actually help.

Location

Remote (U.S.)

Employment Type

Full-time

Department

Marketing

Reports to

Chief Marketing Officer

The role

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Search captures demand. Social creates it. Our customer is not looking for a lender at 9pm he is scrolling, and the thing that stops him is a recognizable face saying something true about running a business. We have that: a steady pipeline of celebrity and creator video shot in vertical, square and wide. This role owns both Meta and TikTok one person, one creative strategy, one budget decision about where the next dollar goes.

Scope and budget

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This role owns the larger share of Cardiff's paid media, roughly two-thirds of total spend, about $1.3–2M a month today across Meta and TikTok, with aggressive targets to grow it. Meta is our proven social channel. TikTok is the one with the most room in it. As we add social and creator-driven platforms, they come under this role.

What you will own

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• Own paid social end to end. Meta (Facebook and Instagram) and TikTok: account structure, campaign objectives, budget allocation between the two platforms, bid strategy and placement decisions. You decide where the next incremental dollar performs best and you defend it with fund-rate data.
• Run the creative engine. You are the highest-volume consumer of our creative team's output. Brief them with specificity, maintain a testing calendar, and hold a real testing framework (hook, format, length, aspect ratio, talent) rather than shipping v