Western Camps, Inc.
Senior Director, Paid Media
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Job Description
Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services.
Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
About the role
The Senior Director, Paid Media leads Point Success Media — SmartBug Media™'s paid media division — as a strategic, growth-focused business line, reporting directly to SmartBug's CEO. This is a senior leadership role built around go-to-market strategy, service expansion, and profitable operations, not day-to-day platform execution.
You'll own the division's growth strategy, steering the business through fast-moving market shifts with agile, long-term plans. You'll read where the industry is headed to shape, price, and commercialize next-generation service offerings, keep the team resourced and profitable, and develop the senior leaders who run daily operations. You'll be the executive point of contact for top-tier clients, while your leadership team owns day-to-day account management. Thi
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