Senior Marketing Specialist – Ad Operations

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule

: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Senior Marketing Specialist – Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns – pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology – to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills; and can conceptualize and collaborate across teams.

Hybrid schedule is 3 days in office and 2 days from home.

At this time, Ally will not sponsor a new applicant for employment authorization for this position. The Work Itself

* Act as liaison with paid media strategy / planning / buying teams, creative partners , anal