Senior Marketing Director, Bilingual - Spanish Bibles, Academic, and Christian Resources (Remote US)

Overview

The Senior Marketing Director for Spanish Bibles, Academic, and Christian Resources is a strategic and tactical leader in planning and managing marketing activities in the various translations developed, marketed, and published by *HarperCollins Christian Publishing* throughout the U.S., Mexico, Latin America and Spain. This position will create and lead comprehensive campaigns, both online and offline, for assigned Bibles, Academic and other Christian resources in conjunction with both internal and external teams. Areas of marketing focus include but are not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing and other relevant marketing activities that will drive sales.

Reporting to the VP of Marketing, the Senior Marketing Director will also be responsible for managing appropriate marketing budgets, monitoring ROI for activities, managing and optimizing specific brands/products and translation lines, liasoning between marketing and sales, and assisting with overall marketing team initiatives, as assigned.

*HarperCollins Christian Publishing* is the leader in providing the marketplace with beautiful Bibles, in multiple translations, for every age and stage of life. *Editorial Vida* is also the leader in publishing the widest selection of study Bibles including the John MacArthur, Vida Plena, Matthew Henry, Biblia Plentitud, Cultural Backgrounds, Women’s Study Bible, and the Thompson Chain Reference Bible well as specialty Bibles by John Maxwell, C.S. Lewis and more. Key translations represented include the RVR, RVR 60, NVI, the NBLA and Biblia de la Américas.

Responsibilities: * Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines. * Oversee all areas of marketing and publicity, both online and offline, including, but n