Senior Manager of Social Media & Influencer Marketing

Culligan is seeking a Senior Manager of Social Media & Influencer Marketing to lead organic social and influencer strategy for our North American dealer network. This role will shape how Culligan shows up across priority dealer social platforms, creating platform-native content and creator programs that build brand trust, deepen consumer engagement, and support measurable demand. The Senior Manager will partner closely with global social, content, performance marketing, SEO/GEO, and dealer teams to ensure social efforts strengthen Culligan’s broader digital ecosystem, including demand generation, search and AI-driven discoverability.

Responsibilities

Influencer and Organic Social Strategy Ownership

• Develop and execute a comprehensive organic social media and influencer strategy for Culligan dealers’ local social channels, aligned with Culligan’s global brand standards and business priorities, with a focus on driving brand engagement, consideration, demand and loyalty.
• Outline channel priorities and build strategies for key dealer channels including Instagram, TikTok, YouTube, Facebook, LinkedIn, NextDoor and Reddit — optimizing content and cadence for content strategy alignment, platform behavior and discoverability signals that influence SEO and AI search ecosystems.
• Lead dealer education and enablement for organic social marketing, equipping local teams with the tools, guidance, and best practices needed to execute brand-aligned strategies and improve engagement across local channels.
• Own influencer creator and content strategy, managing the end-to-end process from creator selection and contracting to content concepting, review and amplification, in partnership with agency team.
• Act as lead Culligan dealer network brand liaison with the global social media and influencer marketing team to provide content needs, share feedback, and partner to execute relevant campaigns and influencer activations.

**Content Creation & Product