Senior Manager, Marketing Consumer Insights

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

We are seeking a Sr. Manager, Marketing – Consumer Insights to join the Credit Acceptance marketing team, reporting to the Sr. Director, Marketing Insights & Planning. This person will lead customer research and segmentation, translating consumer needs and behaviors into insights the marketing team and enterprise can act on. Deep expertise across primary and secondary methods is essential, along with the judgment to know which to use for speed and cost efficiency.

This role will feed findings into marketing's broader story on pain points and opportunities, inform requirements for our Customer Data Platform (CDP), and support business cases for growth and retention initiatives — presenting to executive audiences, including the C-suite. Success requires an AI-first mindset, using AI and data to generate meaningful insights faster and at lower cost.

Outcomes and Activities

* This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to