Senior Manager, Influencer Marketing

Job Description

This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities.

Key Accountabilities

• Serve as the primary day‑to‑day client contact for influencer marketing initiatives
• Develop, present, and optimize influencer strategies across clients and categories
• Forecast campaign impact and KPIs, tying performance to business outcomes
• Review and guide creative concepts, messaging, and ongoing optimization
• Manage and mentor junior team members, supporting development and growth planning
• Support influencer negotiations, contracting, and legal coordination
• Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
• Analyze performance data and report on progress against client revenue goals
• Identify process improvements and organic growth opportunities
• Collaborate cross‑functionally across Dentsu and support new business efforts as needed

Person Specification

• 3 years minimum relevant agency experience
• Proven influencer marketing and project management experience
• Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar
• Experience managing teams, budgets, and contracts
• Strong communication, organization, and prioritization skills
• Ability to manage multiple campaigns simultaneously with attention to detail
• Growth‑minded, collaborative, and accountable leadership style
• Proficiency in PowerPoint, Word, and Excel

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen o