Senior Manager, Data Analytics - Marketing

Location

New York (currently hybrid with up to 50% remote)

Your mission in the Marketing team

At TouchTunes, your work matters, this role goes beyond reporting: it owns the measurement of our consumer marketing and loyalty programs and turns that measurement into clear, actionable insight that shapes decisions. Ultimately this person would help unlock the power of our data as we accelerate growth.

Your day-to-day

• Define and lead a scalable marketing analytics roadmap/strategy for marketing and loyalty programs.
• Partner with Marketing and Finance to set and forecast weekly marketing goals that connect to the commercial business plan, such as total new purchasers, new purchasers from paid, and incremental plays from lifecycle, and build the tracking to measure performance against them.
• Own the measurement and insight narrative for consumer marketing and loyalty programs: Play Challenges, Special Offers, Team Rewards, and lifecycle campaigns across all loyalty tiers.
• Act as the strategic analytical partner to Marketing: translate business questions and goals into measurement frameworks, and turn results into clear recommendations that drive decisions, not just dashboards.
• Automate recurring campaign and lifecycle reporting, applying AI and modern tooling (for example, through Braze, our experimentation stack, and LLM-based workflows) so effort shifts from manual reporting to insight and strategy.
• Build and maintain lifecycle and retention analysis, including churn modeling and segmentation, and surface the highest-value opportunities to grow and retain our most valuable users.

Your profile

• Bachelor's Degree in statistics, data analytics, economics, finance, computer science, engineering, or a related quantitative field
• 6+ years in marketing analytics, growth analytics, or commercial analytics, with at least 2 years owning measurement methodology rather than only producing reports
• Strong SQL: write