Senior Manager, Content & Brand Marketing

SCOPE OF RESPONSIBILITY AND AUTHORITY

This role owns AFS's brand identity, content strategy, and organic market presence end-to-end. The Senior Manager has authority to publish content, manage the brand standards guide, and coordinate PR and media relationships. Significant brand changes (logo, visual identity, tone guide updates) and media commitments require CBIO review. Key cross-functional dependencies include Demand Generation (for SEO alignment and nurture content), Product Marketing (for message alignment and product launch content), and sales (for collateral needs and client story access). The role operates in AFS's FFIEC-regulated environment and must ensure all published content is accurate, compliant, and consistent with AFS's legal and regulatory positioning.

CORE RESPONSIBILITIES

• Build and run an AI-native content engine capable of producing high-quality thought leadership, product content, and demand-supporting assets at consistent velocity.
• Own website copy and on-page SEO in close partnership with the Demand Generation team — ensuring content drives organic traffic and supports inbound pipeline.
• Manage the LinkedIn content calendar and grow AFS's organic social presence among commercial lending decision-makers.
• Produce whitepapers, guides, case studies, video scripts, and blog content that educate the market and support the funnel at every stage.
• Lead PR and media relations — place AFS in relevant banking industry publications, manage press releases, and build relationships with trade media covering commercial lending technology.
• Own and steward AFS brand standards, voice, and visual consistency across all internal and external assets.
• Create and manage nurture email content in close partnership with the Demand Generation team.
• Support product marketing with content execution for product launch campaigns, including collateral production and sales enablement asset creation.
• Track content performan