Senior Manager, Product Marketing

SCOPE OF RESPONSIBILITY AND AUTHORITY

This role owns product messaging, competitive positioning, and sales enablement end-to-end across the AFS product portfolio. The Senior Manager has authority to define and publish messaging frameworks, competitive battlecards, and sales collateral without per-item approval, while escalating strategic positioning decisions affecting pricing or product strategy to the CBIO. Key cross-functional dependencies include sales, product management, and customer success. The role operates within AFS's FFIEC-regulated environment and must ensure all external-facing content meets accuracy and compliance standards.

CORE RESPONSIBILITIES

• Own positioning, messaging, and competitive differentiation across the AFS product portfolio (AFSVision, IRIS, CRN, and the Pricing Dashboard).
• Translate commercial lending buyer insights — derived from win/loss data, customer interviews, and market research — into a compelling 'why AFS' narrative that equips sales to win.
• Develop core sales enablement deliverables including battlecards, pitch decks, competitive intelligence reports, and customer case studies.
• Lead competitive intelligence efforts: monitor the competitive landscape (nCino, Abrigo, FIS, Jack Henry, and others), analyze win/loss patterns, and keep the sales team current and confident.
• Participate in CBIO deal reviews and partner directly with sales to sharpen messaging in active competitive opportunities.
• Define and maintain ideal customer profiles (ICP) for each AFS product, ensuring sales and demand generation are targeting the right institutions.
• Support analyst relations and build AFS's credibility and presence with relevant industry analysts and influencers.
• Use AI as a production tool to create high-quality collateral efficiently, while maintaining editorial judgment over strategy, accuracy, and quality.
• Partner with the Chief Product Officer to align product roadmap narratives with marke