Senior Lifecycle & Email Marketing Strategist

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security).

Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO.

Responsibilities

• Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers.
• Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion.
• Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners.
• Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey.
• Set the volume