Senior Healthcare Copywriter

· Write compelling content such as press releases, articles, promotional email content, web page content, digital display and search advertising, and more.

· Attending to details that matter with efficiency and speed. Ability to edit and proof content with passion for tone, grammar, and clarity without sacrificing creativity and style.

· Collaborate directly with Groundswell Health’s senior leadership and take special interest in our unique agile communications process to perform efficiently and quickly. Take a manager’s responsibility for deploying marketing plans and effectively working with other team members to place content.

· Understand that writing is a form of communication that extends beyond the page, which includes working with our leadership to create compelling video stories.

· Work with our leadership’s strategic planning process to develop and design messages for social media such as Facebook, LinkedIn, Twitter, and other marketing and advertising platforms including ads for search engine marketing display and others.

· Write content for campaigns, integrated with account based marketing processes in HubSpot, including e-mail content, web pages, and other messages.

· Commit to understanding the vocabulary of the complex health care industry and make it understandable for multiple audiences with varying levels of knowledge.

What we do at Groundswell Health

Groundswell Health is an emerging leader in influential marketing and strategic communications specializing in health care. We work with hospitals, physician practices, associations and other advocacy organizations, and enterprise firms.

Our approach to serving our clients goes well beyond that of a traditional advertising or public affairs agency. We are committed to deeply understanding our clients and their needs and delivering messages that are convincing. We believe the hard work of writing is in the editing, honing, and refining.

Groundswell Health relies on its unique agile co