Digital Customer Marketing Manager

*This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, VA, WA, WI.*

At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.

About the Job

As Tapcheck scales, the way we support our customers must scale with us, without losing the empathy that got us here.

As Digital Customer Marketing Manager, you'll build the digital backbone of Customer Success: the lifecycle programs, and automated touchpoints that let our CSMs focus their energy on the accounts and moments that need a human touch. This is the role for someone who thinks like a product marketer and executes like a lifecycle marketer. You'll shape the words that show up at every touchpoint, and you'll build the campaigns, playbooks, and in-product nudges that move people toward the moments that matter most: first payroll sync, first transfer, and beyond.

This role exists because our fastest-growing segment — SMB and long-tail employer accounts without a dedicated CSM — can't scale on 1:1 relationships or generic messaging alone. You'll partner with Product Marketing on positioning and launch narratives, and with CSMs, RevOps, Product, and Support on the data that tells you what's working. You'll be measured on two things above all: churn reduction and account growth across the SMB book.

What You'll Do

Digital Lifecycle Program Design

• Design, launch, and continuously improve digital Customer Success programs across the employer lifecycle — onboarding, activation, adoption, renewal readiness, and advocacy — for our tech-touch and long-tail segments
• Build automated, segmented lifecycle campaigns across email, in-app,