Senior Director, Social Media

As the Senior Director of Social Media, you will be the architect of our digital footprint and social-first brand storytelling for massive entertainment properties like Squishmallows, Pokémon, and Star Wars! Reporting to the SVP of Marketing, you will transform social platforms into engines for brand affinity, community engagement, and revenue. You will lead a high-performing global team of social media managers and content creators to ensure our brands remain the most talked-about in popular culture. Join our dynamic marketing leadership team and help us shape the future of play!

What You Will Do

• Orchestrate the overarching social media positioning and lead the global strategy across TikTok, Instagram, YouTube, and emerging platforms to ensure a distinct, culturally relevant voice for every brand
• Partner cross-functionally with Sales, E-commerce, and regional leaders to build "link-to-ladder" strategies, drive direct-to-consumer sales, and balance global brand positioning with local market execution
• Oversee global social media budgets, manage relationships with external agencies and platform partners (Meta, TikTok, Google), and guide the development of viral-ready, vertical-first creative content
• Act as the primary social expert to inform internal product development while confidently presenting social-first strategies and performance data to internal executives and external licensors (e.g., Disney, Nintendo)
• Leverage platform analytics and social listening tools to identify real-time micro-trends, define critical KPIs, and translate data into actionable insights for leadership
• Set the gold standard for global community management, ensuring brand reputation is protected in a 24/7 digital environment through effective crisis response and social customer service
• Anticipate cultural shifts across film, fashion, gaming, and beauty to deepen our position as a lifestyle franchise brand, particularly for powerhouse proper