Senior Director of Global Marketing

Engage. Inspire. Prepare. ™

Who We Are

Sphero engages students with high quality hands-on STEM, robotics, and CTE solutions. Our accessible classroom learning and competition offerings build skills and confidence in the classroom and beyond. Together with educators, we inspire and prepare the next generation of problem solvers and innovators.

What You Will Do

Sphero is seeking a strategic, data-driven and highly execution-oriented Senior Director of Global Marketing to lead the day-to-day marketing organization and build a scalable demand-generation engine that returns the business to sustainable growth. This leader will translate company strategy into integrated marketing programs that create qualified pipeline, deepen customer relationships, strengthen the Sphero brand and enable growth across both direct and channel-led markets.

The role sits at the center of Sphero's go-to-market model. In the U.S., marketing must work tightly with a relationship-driven direct sales organization that navigates complex K-12 buying processes. Internationally, marketing must equip distributors and resellers with programs, tools and localized assets that help them create demand and win in their markets. The successful candidate will be both a builder and an operator: able to set strategy, lead a team, establish disciplined processes and personally drive execution when needed.

Responsibilities

Demand Generation & Pipeline Growth

• Build and scale a fully integrated multi-channel demand generation engine (email, paid media, SEO/SEM, webinars, events, etc.) that consistently fills the direct sales pipeline and drives eCommerce traffic and conversion.
• Own lead generation, scoring, nurture, and marketing-qualified-lead (MQL) to sales-qualified-lead (SQL) handoff processes, in close partnership with sales leadership.
• Develop account-based marketing programs for strategic districts, buying groups and high-va