Senior Digital Marketing Specialist - MorganMyers

The Senior Digital Marketing Specialist, Web and SEO/GEO leads website strategy, search visibility and AI brand visibility initiatives for food and beverage-focused clients. This role owns the planning, execution and optimization of website content and landing page experiences, with a strong focus on traditional Search Engine Optimization (SEO), Generative Engine Optimization (GEO), user experience, content performance and measurable business impact. This role partners closely with creative and web development teams to translate client goals into effective website experiences that drive conversion, content frameworks and ongoing optimizations. The Senior Digital Marketing Specialist also helps advance the agency’s approach to AI search visibility by monitoring emerging GEO best practices, evaluating tools and workflows, and integrating AI visibility considerations into broader client campaigns across paid, organic, social, influencer, email and search channels.

Duties

• Own website strategy, content architecture and optimizations for clients, including recommendations for new pages, content refreshes, landing pages, blog content, resource hubs and more.
• Lead website projects and campaigns, adhering to the client’s brand & messaging guidelines, industry best practices, and broader campaign objectives, and collaborate with internal and external stakeholders to support a cohesive, omnichannel approach.
• Work closely with internal creative teams to design website mockups and supporting assets aligned with client brand guidelines and campaign objectives.
• Develop detailed landing page, blog and resource hub outlines that incorporate SEO, GEO, audience intent, campaign messaging and conversion goals to guide copywriting.
• Coordinate website page-build execution with web development team and internal stakeholders, including timelines, functionality requirements, QA testing, tracking needs, launch checklists and post-launch optimization.
• Conduct c