Director of Marketing - B2B

Council Capital is a healthcare-focused private equity firm based in Nashville, Tennessee, managing over $350 million in committed capital.

We invest in lower middle market healthcare companies where we see the potential to scale purpose and performance. Our investments span control and minority positions in businesses with enterprise values between $10 million and $100 million.

What sets us apart is the Council Model—a proven framework that surrounds founders and leadership teams with a powerful combination of support: our CEO Council of seasoned operators, our Strategic Healthcare Investors who bring real-world insight and access, and our internal Value Creation Team, focused on enabling growth through talent, systems, and strategy.

At Council Capital, we’re not just backing companies—we’re helping build enduring businesses that improve lives and shape the future of healthcare.

About the Company

We are a private equity-backed healthcare technology company specializing in payment integrity. Our AI-driven analytics platform enables commercial and government payers to detect and prevent fraud, waste, and abuse (FWA), delivering measurable financial outcomes across the healthcare ecosystem.

We are rapidly scaling and investing in marketing as a key growth engine. This role is designed to introduce discipline, consistency, and compelling storytelling to our go-to-market approach, turning a sophisticated platform into a clear, differentiated brand.

The Role

We seek a hands-on marketing leader who can both strategize and execute with fresh ideas. You will oversee execution of marketing activities across brand, messaging, digital, and events, translating our complex analytics platform into clear, compelling value propositions for various healthcare buyers. Willingness to learn our solutions and service offerings in order to apply modern marketing practices and innovative approaches is critical for this marketing