Senior Data Scientist - Marketing (Hybrid)

*We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.*

About the role

We are looking for a Senior Data Scientist to own value-based bidding (VBB) across our digital marketing channels. This is a rare role that sits at the intersection of machine learning and paid media, where your models will be directly making the decisions that drive the digital marketing spend day-to-day.

Here's the problem you'll own: platforms like Google Ads and Meta will optimize toward whatever signal we give them. Optimize toward clicks or raw conversions, and we acquire the wrong customers efficiently. The alternative is to predict what each prospective customer is actually worth to us over their full lifetime, and feed that value signal back to the platforms so their bidding algorithms spend every dollar optimizing on long-term profitability. Building those value models, and the automated systems that deliver their predictions to our ad platform partners, is the core of this job.

You'll sit within our Marketing team at the center of our digital acquisition strategy, while working as part of Enova's broader data science community. You will collaborate especially closely with our Pricing & Profitability team, whose lifetime value and profitability models form the analytical foundation your bidding models will build on.

Beyond VBB, you'll be the analytical partner to Marketing across all digital channels, helping the team understand what's working, design experiments that prove it, and allocate budget where it earns the best return.

You don't need a marketing background to succeed here. If you're a strong data scientist who wants to see your models directly move spend, volume, and profitability every day, we can teach you the domain.

Key responsibilities

* Build, validate, and maintain machine learning models that estimate customer