Head of Growth Marketing, Consumer (Hybrid)

About the role

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova and lead marketing for our fast growing NetCredit brand.

As the Head of Growth Marketing (Consumer), you will leverage insights to drive marketing strategy and channel investment decisions, delivering on continued growth for the portfolio. You will use a robust marketing mix that includes digital marketing, TV advertising, direct mail, and other marketing channels. You will leverage big data analysis and traditional marketing research to draw insights and develop marketing campaigns, make product recommendations and improvements, and improve the customer experience.

Responsibilities

• Oversee acquisition and engagement/CRM strategies across the NetCredit brand; monitor channel performance and optimize the marketing budget for maximum brand impact and ROI
• Manage the annual budget and quarterly forecasts, identify risks and growth opportunities; monitor performance on a weekly basis
• Develop and maintain a marketing roadmap, integrate product and channel marketing strategies and align with business objectives
• Drive marketing strategy; identify opportunities to increase top of funnel, improve conversion and optimize the customer journey
• Monitor key performance indicators (KPIs) to assess marketing effectiveness, regularly report outcomes to leadership
• Build and deliver executive-level presentations on marketing performance, strategy, and investment recommendations to senior leadership, the executive team, and cross-functional partners across the organization
• Collaborate with Strategy & Operations, Analytics and Product teams to ensure strategic alignment and drive continued growth
• Manage 1 direct report in addition to matrixed management of CRM and performance marketing channel teams
• Stay at the forefront of AI and emerging marketing technologies, identifying and applying best practices to drive growth an