Senior Channel Marketing Specialist

Where you’ll work

Remote (US)Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Your Day to Day

As a Sr. Channel Marketing Specialist you would be working on:

• Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
• Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
• Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
• Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
• Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.

What We’re Looking For

As a Sr. Channel Marketing Specialist your background will look like:

• 3+ years of Channel Programs and Partner Marketing experience
• Experience with different channel partner models including Master Agents, Resellers and Technolog