Manager, Growth and Segment Marketing

Job Classification

Marketing & Communications - Marketing Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated manager to help support the Growth & Segment Marketing team and advance our goals.

Work

Arrangement/Location ----------------------------------------

This role operates in a hybrid environment designed to balance in‑person collaboration with flexibility. The team typically works from the Newark, NJ office [3 days per week], with remote work supported based on business and role needs.

Why This Role Matters

As part of the newly created function, this role will support the Growth & Segment Marketing team in developing and operationalizing holistic, performance-driven, digital-first strategies to help achieve growth targets across business units. This role will help quarterback all growth and segment efforts by partnering closely with cross-functional marketing partners to translate business and marketing objectives into coordinated omni-channel marketing plans that leverage data, customer insights and channel expertise.

The ideal candidate is a digitally fluent growth marketer with 5–8 years of experience, strong project management skills, a track record of supporting performance-driven marketing programs and a passion for identifying practical, innovative ways to help drive business growth.

What You Will Do

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value.
• Own growth and segment audiences, provide end-to-end campaign oversight and help define which oppo