Search Engine Optimization Specialist

About Hutton Digital

Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients grow their online presence through search, content, and web performance strategy. We're looking for a detail-oriented SEO Associate to support our client SEO program and our Hutton City Sites network.

Position Summary

The SEO Associate is responsible for executing technical SEO, on-page optimization, and content publishing across a portfolio of client websites, while also supporting the operations of Hutton's City Sites network. This is a hands-on, execution-focused role ideal for someone with foundational SEO/GEO and writing experience who is ready to grow into a broader digital strategy career. This position splits time and responsibilities between two teams and reports to two managers depending on the workstream.

Key Responsibilities

Client SEO (reports to SEO Manager)

• Perform technical SEO audits and remediation (site speed, crawlability, indexation, structured data/schema markup, XML sitemaps, redirects, mobile usability, etc.)
• Work directly within WordPress to implement technical SEO fixes, manage redirects, and maintain proper site structure and internal linking
• Publish new website and blog content following SEO and Generative Engine Optimization (GEO) best practices to improve visibility in traditional and AI-driven search results
• Conduct on-page SEO optimization (titles, meta descriptions, headers, internal linking, keyword targeting, content structure, writing for on-page content updates) to improve client site rankings and organic performance
• Monitor and report on keyword rankings, organic traffic, and site health using tools such as Google Search Console, Google Analytics 4, and third-party SEO platforms
• Identify performance issues and opportunities, and recommend/implement fixes to improve client outcomes

Hutton City Sites (reports to City Site Content Manager)

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