Sales & Marketing Specialist (Farmers Helping Farmers)

About Tend

Tend is building the operating system for modern farms. Our farm management platform helps growers plan crops, coordinate teams, track inputs, manage compliance, record harvests, and understand their business in one connected system.

We believe farmers deserve technology that is as practical, adaptable, and hardworking as they are. Tend is designed in close partnership with growers to simplify day-to-day operations, reduce paperwork, and turn farm data into better decisions.

Our goal is to help farms become more efficient, resilient, and profitable while supporting the people who grow our food and care for the land.

Tend is part of Livewild (dba Spiraledge, Inc.), a family of brands helping people move, grow, and live well.

The Role

Tend is growing fast, and we need someone who can move fluidly between sales support and marketing execution in the same week. This role is built to help our Sales team scale outreach as Tend continues to grow.

This role is primarily focused on supporting our sales team, spending the majority of your time on sales activities like demos and trial support, with the remainder on marketing efforts. That balance shifts further toward sales during our fall/winter peak season. Primarily remote and virtual, with occasional travel possible for trade shows or industry events.

This role reports directly to the Head of Sales and works closely with the Sales and Customer Success team.

This role is ideal for: someone who communicates well and connects easily with people, has worked in agriculture, is skilled at creating marketing content, and wants to help farmers succeed.

Key Responsibilities

Sales & Demo Support

• Outreach and Engagement: Connect with prospective growers, ranging from farms to nurseries and other growing operations, introducing them to Tend through live product demos.
• Trial Support: Guide new users through learning the software and understanding Tend's core f